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Blog.

Thoughts on AI in advertising, data, and what performance marketing really looks like.

Godala — Strategy Bauer — Technical

// 01_POSTS

Coming soon.

godala // coming soon

STRATEGY Mateusz Godala

Why most ad agencies don't want you to understand AI

The black box is profitable. Transparency — not so much. I explain why the status quo is so comfortable for the industry, and what it means for your budget.

[COMING SOON]

bauer // coming soon

TECHNICAL Kasia Bauer

How I built an auto-audit tool for Google Ads accounts — in one weekend

API + Claude + Google Slides. Step by step: turning ad account data into a client-ready presentation. No Excel, no manual work.

[COMING SOON]

godala // coming soon

STRATEGY Mateusz Godala

Scaling Displate: what actually worked across US and EU markets

No slides with an arrow pointing up. Just honesty about what worked, what burned, and what managing a large ad budget actually looks like in practice.

[COMING SOON]

bauer // coming soon

TECHNICAL Kasia Bauer

Meta Advantage+ vs. manual segmentation: data from 10 EU markets

A year of testing. Dozens of accounts. The answer isn't simple, but it's specific. When Advantage+ wins, when it loses, and how to decide.

[COMING SOON]

> Blog launching soon.

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