Hey Godala — we need to talk about this website
This site is still in progress. Here's what we're building, what we're still figuring out, and why you're reading this right now.
So here's the thing — this website is still in progress.
Right now it's link-only. Not indexed, not promoted, not "launched." Just a working version that exists so I can iterate on it in real time. If you're reading this, you either got the link from me or you're very good at guessing URLs.
There are a few things I haven't settled yet. And since transparency is kind of our whole brand, I'm writing it down. An internal brainstorm that happens to live on the internet.
// 01_NAME
The name thing.
I went with GRID. Short, clean, describes what we do — building systems, not slide decks.
Problem: all the good GRID domains are taken. grid.com, grid.io, grid.co — gone. And grid.agency? That .agency TLD feels like settling.
So I bought CTRLad.space — which maps to CTRL+AD from the shortlist. Keyboard shortcut energy. Ad tech native. And it just looks good.
Here are the 9 names from the original shortlist:
01 GRID Performance on a retro grid. // domain problem 02 NeonROI Neon + return on investment. 03 HELM Steering campaigns (like AdsHelm). // word — inspiration only 04 RUBICON Crossing the Rubicon for in-house teams. // word — inspiration only 05 PULSE Data pulse. Speed of reaction. // word — inspiration only 06 VECTOR Direction + precision. // word — inspiration only 07 CTRL+AD Hacker vibe + advertising. // CTRLad.space 08 NØDE Tech node + Nordic minimalism. 09 ADGRID Advertising + retro grid.
GRID won the initial vote but CTRL+AD has the better domain story. And honestly — Ctrl+Ad just sounds like something two ad tech people would name their agency. What do you think?
// 02_CLAIM
The claim thing.
The current hero says "Revenue or get out." Here's the thing — when you're not a native English speaker, you tend to use phrases that sound fine in your head but can land way harder for native speakers. "Revenue or get out" might read as punchy to me, but to a native it could come across as unprofessional. Like telling a potential client to get lost. Not the first impression I'm going for.
So here's the brainstorm. Help me pick:
# AGGRESSIVE / BOLD
1. Revenue or get out. // current — too much?
2. No bullshit. Just results. // current tagline
3. We don't do "awareness campaigns."
4. Your budget deserves better.
# AI-FORWARD / DIFFERENTIATOR
5. AI-centric ad agency.
6. AI-native. Human-accountable.
7. Built on APIs, not assumptions.
8. The agency that codes its own tools.
# RESULTS-ORIENTED / CONFIDENT
9. Performance, engineered.
10. Your ads, on autopilot.
11. We replace slides with dashboards.
12. Results on screen. Not on a deck.
# MINIMAL / COOL
13. Precision advertising.
14. Campaigns that compute.
15. Ship. Measure. Scale.
16. Less agency. More engine.
// 03_ROADMAP
What's still coming.
[x] Settle the name → CTRL+AD [ ] Settle the claim [ ] Acquire first clients — define the process
If you have opinions on names, claims, or literally anything — hit the contact page or DM me on LinkedIn.
— Kasia